Edison’s advertising campaign starts for the olympic games of beijing 2008

Edison launches the new advertising campaign, on TV and on the press to communicate its commitment close to the Italian Olympic Team.

Edison launches the new advertising campaign, on TV and on the press to communicate its commitment close to the Italian Olympic Team as main sponsor of the Olympic Games of Beijing 2008. The campaign creative concept, which starts on July 27 on RAI Uno, TG Sport, at 20.25 p.m, it focuses on the theme of “Energy for Italy which wants to Change”, that is to say Edison’s new energy which feeds Italy, which devotes itself to make the great dreams of the Italian Team come true at the Olympic Games.