Edison partner Italian Rugby Federation

The decision to associate Edison’s brand with this growing sport reflects a deeply felt commonality with the spirit that inspires rugby.

Edison becomes the official partner of the italian national rugby team.

Supporting the Blue “Pigskin Players” for Three Years.

Edison, a leader in the Italian energy market, has become the Official Partner of the Italian national rugby team for the next three seasons (2006-2007, 2007-2008 and 2008-2009).

“The decision to associate Edison’s brand with this growing sport reflects a deeply felt commonality with the spirit that inspires rugby. Respect for your teammates and opponents, fairness in a game that does not tolerate unsportsmanlike conduct and willingness to make sacrifices to achieve increasingly challenging goals are shared values. Rugby is the ultimate expression of two characteristics that are sorely needed in Italy: energy and positive thinking. These values, which Edison exemplifies, express optimism and the ability to look ahead.”

The rugby partnership is one of several public relations initiatives that Edison is aiming at the general public under the overarching slogan “Fresh Energy for Italians.”