Edison main sponsor of the Italian Athletics Championship 2007

Edison goes on believing into the positive Energy of Sports and aims to the disciplines which represent an alternative to the traditional sports: after becoming the official partner of the Italian National Rugby Team, Edison begins a new adventure with the Italian Athletics Championships, which will take place at the Euganeo Stadium of Padua on July 25th, 26th, 27th.

Edison brand will be protagonist together with the athletes and will appear on institutional brochures, informative leaflets, on TV-interview background , on entrance pass and on the maxi-screen into the stadium. To run together towards the winning line. The initiative , that will be not only a sport event but also entertainment and fun, is included into Edison communication projects, directed to the public in order to give major visibility to Edison brand.